![]() He then studied at Georgia State University. Along with associate Chaka Zulu, Ludacris also founded his own boutique label at Def Jam, Disturbing tha Peace (aka DTP), which released albums by such diverse rap/R&B acts as Shawnna, Bobby V., Field Mob, and Playaz Circle.īorn Christopher Bridges on September 11, 1977, in Champaign, Illinois, Ludacris moved to Atlanta during his high-school years and attended Banneker High School there. Moreover, Ludacris established himself as a versatile actor, notably appearing in such mainstream films as 2 Fast 2 Furious (2003), Crash (2005), and Fred Claus (2007), among other films and TV series. ![]() Plus, Ludacris became a reliable featured guest, gracing Top Tens for Missy Elliott ("One Minute Man," "Gossip Folks"), Mariah Carey ("Loverboy"), LL Cool J ("Fatty Girl"), Chingy ("Holidae In"), Usher ("Yeah!"), Ciara ("Oh"), Jamie Foxx ("Unpredictable"), Fergie ("Glamorous"), and others. The song soon became a national hit, beginning a long string of hits that would include Billboard Hot 100 number ones ("Stand Up," "Money Maker") and Top Tens ("Move Bitch," "Splash Waterfalls," "Pimpin' All Over the World," "Runaway Love"), as well as a bunch of Hot R&B/Hip-Hop Top Tens ("Southern Hospitality," "Area Codes," "Rollout ," "Saturday ," "Get Back," "Number One Spot"). Def Jam repackaged his underground album Incognegro (2000) as Back for the First Time (2000) and issued "What's Your Fantasy?" as its lead single. In 2000 the Atlanta-based rapper signed to Def Jam's newly established Southern rap subsidiary, Def Jam South, and became the label's flagship Dirty South artist. Album DescriptionWhen the Dirty South movement broke nationwide at the turn of the century, Ludacris rode it to immediate widespread popularity, becoming arguably the most commercially successful Southern rapper of the time. See More Your browser does not support the audio element. The real difference between Incognegro and Back for the First Time, however, is the newly recorded material - four songs, each a standout: the Neptunes-produced club-banger "Southern Hospitality," the previously released Timbaland-produced "Phat Rabbit," the rowdy U.G.K.-featuring "Stick 'Em Up," and the provocative Trina and Foxy Brown remix of "What's Your Fantasy." The most significant of these additions is "Southern Hospitality," a feel-good party song that - sequenced late in the album, at track 14 - comes as a pleasant relief after the proceeding up-from-the-underground hardcore tone of Incognegro/Back for the First Time. Plus, "What's Your Fantasy" was already a proven hit, if perhaps too explicit for mainstream radio play. ![]() Incognegro had been a strong album debut, produced largely by talented newcomer Shondrae, along with Organized Noize (who produce "Game Got Switched") and Jermaine Dupri ("Get Off Me"), and featuring a roster of hungry underground rappers (I-20, Fat Wilson, Shawnna, Pastor Troy, 4-Ize). So rather than send Ludacris back into the studio to record a follow-up album, Def Jam chose to repackage Incognegro as Back for the First Time (the title a play on the re-released nature of the music) and append some new material. When Def Jam signed Ludacris in 2000, the Atlanta rapper had already released a regionally successful independent album (Incognegro) with a hot single ("What's Your Fantasy"). Purchase and download this album in a wide variety of formats depending on your needs.
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